In a Nutshell: Webinar marketing and digital communication is here to stay. In today's show, I talk to Eight Digit Media founder Chris Ross and we discuss a detailed, step-by-step strategy for generating tens of millions of new AUM each year from webinar marketing. And I'm not talking marketing fluff here. I have coaching clients who work with Chris and I've seen firsthand the results his team helps my clients deliver.

Let's be honest, most advisors are not natural marketers. We'd rather spend our time helping people navigate life transitions than battling with Wordpress plugins and managing Facebook ads. That's where firms like Chris Ross' "done for you" Eight Digit Media come in. Chris and I went down the rabbit hole of webinar marketing and you'll learn the details of how to benefit from this powerful marketing strategy.

Guest: Chris Ross, CEO of Eight Digit Media.

For seven years, I’ve started each year with 3 words that I’ve carefully chosen to motivate me, remind me, and guide me on my road to making the New Year my best year ever.

My 3 words are printed at the top of my Daily Outcomes sheet (my prioritized to-do list) so I see them multiple times a day.

By being thoughtful when I identify my 3 words and then reviewing them on a daily basis, I have a daily reminder of my key focus for the year and this will (ideally) help me stay on track and on plan.

In today’s show, I review my 3 words for 2021 and discuss how well I executed on them.

I’ll also share why I am NOT doing this exercise in 2022 and what I’m doing in its place.