In a Nutshell: The largest financial advisory firms have developed consistent marketing programs that deliver a predictable stream of ideal clients...and there's just a handful of different ways to do it.
Guest: Brad Johnson. Brad is the Vice President of Advisor Development for Advisors Excel. He's also the host of a great podcast for financial advisors called The Elite Advisor Blueprint.
My Key Takeaway: To get your marketing machine humming:
- Understand that marketing is NOT optional. Referral marketing is not enough. Choose from a list of five broad marketing buckets (with an infinite number of tactical ways to execute), and implement aggressively and consistently.
- Marketing is math. Don't let your emotions distract you from the key numbers that will determine how and when a particular marketing initiative will pay off.
- Make practicing a practice. Once you identify the most effective marketing strategy for your ideal client pool, practice and pursue mastery of it.
Also Learn:
1. Why strong marketing that keeps your business growing double digits each year is one of the most effective ways of retaining top talent.
2. How one well-produced piece of content (like a book) can be repurposed, sliced and diced, and become an evergreen source of more content (like blog posts, short videos, and social media posts).
3. What sets apart a valuable proprietary process from a generic commodity that prospects can get from any advisor.