People often times know what they need to do to reach their goal, or know what the “right decision" is, but they still don’t do it. It’s that old knowing-doing gap idea. And much of the popular literature about how to create better habits and change your behavior, are, unfortunately, based on weak science.
The good news is, there is solid scientific research on how to change behavior and stick with this new behavior...and we're going to discuss it in today's podcast.
My guest, Sean Young, is on the leading edge of this research. Sean is Associate Professor at the School of Medicine at UCLA, a Wall Street Journal best-selling author, and Executive Director of the University of California Institute for Prediction Technology and the UCLA Center for Digital Behavior. Sean's new book, "Stick With It," details a "scientifically proven method for changing your life -- for good."
Can I interest you in my new cryptocurrency, BelayCoin?
You can use BelayCoin to pay for the services of my company, and every transaction is verified and recorded in the Ethereum blockchain. And over time, the value of BelayCoin may rise to reflect how in-demand my services are.
Now, don’t go running for your credit cards – I’m just kidding. I haven’t actually set up a system like this. But if I did, would I be crazy, or ahead of the curve?
On today's show, I sit down with Jim Dowd to find out.
Jim is the founder and managing director of North Capital, the leading provider of prime brokerage and technology application services to power financial marketplaces. North Capital also has a Reg D offering called Proof Ethereum, and they intend to invest most of its assets into Ether, which is the value token – the cryptocurrency – that is used on the Ethereum blockchain.