Email Marketing is one of the most effective, least expensive, and underutilized marketing strategies available to you right now.
I’m on the record as saying a person’s inbox in the most valuable piece of marketing real estate you can own. When a person gives you permission to show up in their inbox on a regular basis, you can develop a personalized relationship that leads to new business and long-term loyalty.
Now, you might be thinking, "Steve, have you lost your rocker here? Email is so 1990s. Why are you talking about email marketing? Email is dead. We've got Facebook, Snapchat, Twitter, LinkedIn, texting, Instagram, webinars and much more, so why are you talking about a dinosaur like email?"
Because it works!
Just like I was early to the podcasting space five years ago when I started Between Now and Success, the next big marketing and education platform is a resurrection of an old one—email.
I started using “electronic mail” back in the 1980s when I worked for corporate giants Caterpillar and Hewlett-Packard. In those pre-commercial internet days, it was a closed loop and I could send mail only to other employees. I thought it was really cool back then and today, it’s even cooler now that your “email” is as unique and ubiquitous as your thumbprint.
To explore email marketing, I invited one of the country’s leading authorities on email marketing, Dan Oshinsky, to my podcast. Dan is the founder of Inbox Collective, an email consultancy that helps brands grow audiences, build relationships, and get results via email.
Previously, Dan was the Director of Newsletters at The New Yorker, where he helped launch new newsletters, optimize their suite of products, and drive paid subscriber growth through email. Dan was also the Director of Newsletters at BuzzFeed, where he built a team that grew newsletters into one of the biggest referrers of traffic to the site and drove 250 million clicks to BuzzFeed. Dan also wrote more than 200 posts for BuzzFeed, including one that hit 1 million views.